When I was a business reporter years ago at a newspaper in Northwest Arkansas, I came up with some of my own story ideas, but I mostly wrote what I was told to write.
Wal-Mart just released quarterly earnings. We need a story.
The manufacturing plant down the road is making a big announcement at a press conference today. Go cover it.
There’s a bunch of dirt being moved at the corner of Central and Moberly. What’s going in there?
You get the idea.